“đ 91% of businesses use video as a marketing tool â maintaining an all-time high since we started tracking this data in 2016.”
“â° Lack of time remains the #1 barrier to video marketing adoption. A third of marketers who donât use video say itâs because they donât have enough time. ”
Source: Wyzowl Video Marketing Statistics 2024
Check out some Stats and Tips for video marketers from Adobe Express:
A guide to video marketing & why itâs essential in 2024
In his article for Forbes Magazine, Sean Rosensteel shows us the latest statistics on video marketing as well as four human reasons why videos work on us. Â Link to Article
comScore – analytics leader of the digital world gathers over 1.5 Trillion interactions monthly:
“YouTube is the 2nd largest Search Engine in the U.S.”
“More than 100 million Americans watched online video content on an average day to close out 2011…” Link to Article
“Online video is of growing importance to the digital ecosystem as long-form viewing and premium programming migrates online. Canadians rank 2nd worldwide in terms of monthly hours of video viewing (25) and number of videos per viewer (291). The Entertainment category saw the largest growth in number of videos viewed versus year ago.”
“New insights from comScore TabLens⢠ found that more than half of U.S. tablet users watched video and/or TV content on their device in April 2012, compared to just 20 percent of the smartphone audience.
Not only were tablet users more likely to watch video, but they were more likely to view video habitually with 18.9 percent of tablet users watching video content at least once a week, and 9.5 percent watching video nearly every day on their device. Of those viewing video at least once during the month, 26.7 percent paid to watch content, highlighting the monetization potential this platform represents for content providers.” Link to Article
Cisco projects the Growth of online video:
“Internet video is now 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015, not including the amount of video exchanged through P2P file sharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will continue to be approximately 90 percent of global consumer traffic by 2015.”
“Last year’s mobile data traffic was nearly twelve times the size of the entire global Internet in 2000. Global mobile data traffic in 2012 (885 petabytes per month) was nearly twelve times greater than the total global Internet traffic in 2000 (75 petabytes per month).
Mobile video traffic exceeded 50 percent for the first time in 2012. Mobile video traffic was 51 percent of traffic by the end of 2012.” Link to Article
“Mobile video will increase 16-fold between 2012 and 2017, accounting for over 66 percent of total mobile data traffic by the end of the forecast period.” Link to Article
Vidyard on the power of Video for SEO (Search Engine Optimization):
“SEO is a big deal. There are 8 bajillion companies that can handle SEO for your site. Video SEO is an even bigger deal. When you search for something on Google, video search results show up with a thumbnail image. Video results are graced with the worldâs most attractive call-to-action â the play button.”